Let you build cars, and you will be happy to produce them?

Chapter 146 Tras is going to cause trouble, and the war is about to begin!

Musk has great trust in Yan Qing's ability.

He doesn't want to worry about how to deal with these domestic matters at all, because his career is not just Tras, but there are many other things that need to be done.

To him, Truss is just a technology incubator.

A company that builds wealth and a vehicle for attacking an auto industry it dislikes.

Although Musk attaches great importance to the domestic market, he believes that no matter what problems arise, as long as he finally stands up, he can definitely handle them.

To delegate power, we must delegate everything.

This is his unique wisdom.

"You just need to remember one thing, we at Tesla have enough profit margins to ensure market competition."

"If an unexpected situation occurs, the price will be reduced. I am prepared to reduce the price of Edamame 20 to less than [-] before the end of this year."

"This is one of your trump cards, you can use it to your advantage."

The reason why Truss continues to be popular is because he keeps cutting prices.

Although the old car owner kept scolding, the new car owner laughed.

These words are really effective in winning people's hearts.

Yan Qing was very grateful for his trust, and it also inspired her fighting spirit.

With Musk’s confidence and reminder, Yan Qing also gained confidence.

"If I can't even beat Wuling, then I'm not worthy of sitting in this position."

an hour later.

Yan Qing held an emergency meeting with the technical department.

She got straight to the point and asked the technical director to make a report: "What items did we need to charge for domestic use of our Tesla vehicles?"

"Report everything to me."

The technical director immediately reported: "Mr. Yan, many of our projects at Tesla are one-time charges, such as upgrading autonomous driving (FSD), such as OTA acceleration package, OTA seat heating, etc..."

"When selling a car, we charge a flat fee."

"Other items that will be charged later include satellite maps, in-car entertainment functions, in-car games, automatic parking, and intelligent automatic vehicle summoning. These are all charged by customers voluntarily."

"The price ranges from 1000 yuan to 3 yuan."

Tesla’s smart charging is not cheap.

The smart vehicle summoning function that was very popular before cost tens of thousands of yuan to activate.

As well as upgrading autonomous driving, the software cost is more than 3, and some old car owners have to install hardware, which is another huge sum of money.

Of course, these paid functions do not affect daily use.

It is a voluntary activation by the car owner.

As for other fees incurred during use, most of them are flexible charges.

For example, music software, video software, and game entertainment.

All are charged by the software side, and Truss only charges service fees.

"Give me a copy of all the configuration lists of Wuling Lightning S..."

Soon someone found all the configuration sheets of Wuling Lightning.

After Yan Qing compared it, he found that Qin Hao was really ruthless!

Almost all other domestic car brands compete hard in terms of hardware, packed with configurations, and focus on cost-effectiveness.

Only joint venture car companies will divide different configurations into five or six models for sale.

There are even more crazy ones, such as smart under Mercedes-Benz. Yan Qing knew before that when Hans was in office, various configurations of smart were charged separately.

It costs 1999 to activate seat heating, 1999 to activate seat ventilation, and 999 to activate steering wheel heating.

Other more functions are charged in varying ways.

This kind of disgusting operation is the fundamental reason why many joint venture cars cannot survive in China.

After seeing Wuling's configuration list, Yan Qing cursed in his heart, Qin Hao is also ruthless.

All basic vehicle configurations are available.

In terms of software and hardware, there is nothing that needs to be purchased at an additional price.

There are only some appearance, audio and power calipers. Others can be replaced at an additional price when ordering on the APP.

"You're not selling configurations... you're really just selling cars."

No wonder Wuling is so popular. Yan Qing thought that if he, as a consumer, saw these configurations when buying a car, he would have everything you can think of.

And the cruising range is still lower than other brands.

I will definitely buy it without hesitation.

"But you are not without weaknesses..."

What is Wuling's weakness?

Yan Qing knows very well that it is software!

In terms of hardware, in terms of battery, motor, electronic control, chassis, and four-wheel drive system, Wuling's can be said to be almost top-notch.

But in terms of software, Wuling is not good.

Wuling Lightning is just a new energy vehicle.

But it is not a new energy vehicle with high playability.

Tesla's strength lies in the development of software and the application of various new automotive functions.

In the past, Tesla's batteries were definitely among the best in the world.

But now the battery is definitely no match for Wuling.

Then there is only one other way to go.

software!

"Technical director, I will give you three days, three days at most..."

"Except for the charging functions of our Tesla, which can be charged for upgrading smart driving, all other functions must be free and open."

"The fees for intelligent driving upgrades remain unchanged."

“All other functions are open to all car owners, and a 99 yuan annual function package is opened, and all functions are packaged and activated!”

Times are different.

Yan Qing knows very well that if Wuling Lightning is allowed to continue like this, Tesla's sales will continue to suffer a more serious impact.

If you want to regain the market in the first place, you must make changes.

Software services that were originally paid are now free.

It is like unintentionally allowing customers to save tens of thousands when buying a car.

This is tantamount to a disguised price reduction.

Price war has always been the core of Tesla.

At the auto show two days ago, Tesla just announced a wave of price cuts.

At this time, the price must not be lowered anymore.

So we can only start from other places.

Disguised price reduction!

Originally, Yan Qing wanted everything to be free, but the technical side disagreed because the cost of developing many features was not recovered.

And the funds of the technical department are supported by those.

So in the end, we made a compromise, 99 a year!

It's basically like giving it away for free.

"This service is only for domestic use. The final right of interpretation belongs to Truss. We will do whatever we want to do with other markets around the world."

Yan Qing is a Chinese at heart, so car companies cutting prices can be regarded as benefiting the Chinese people.

She must be happy.

But do you want foreign markets to be the same as domestic ones?

Sorry, it's impossible, because there is no Wuling abroad and there is not such a fierce competitive environment in China.

The technical department has finished its meeting.

Yan Qingzhi gave them three days. After three days, Truss would hold a domestic press conference to let everyone in the country know the news.

Doing so much is definitely not charity. In the end, there must be profits to cover the bottom line.

And this benefit is new car orders.

There must be an increase, and it must be a sudden increase, in order to recover the loss of this wave of open functions.

Subsequently,

Yan Qing worried the Tesla executives again to make the next strategic deployment.

Let all departments cooperate with this software price reduction.

It is important to defeat Wuling during these days when its sales are growing at its fastest, so that Tesla's sales will skyrocket.

This is a war, Yan Qing knows very well, this is a war between Truss and Wuling.

Whoever wins in the end will be the undisputed strongest player in new energy in the country.

As for whether other people would suffer when the two families fight, that is not within Yan Qing's consideration.

three days later.

Truss officially announced that a very important press conference will be held in Shanghai that evening.

Almost all the automotive media on the Internet were invited.

In the past two days, the entire Internet has been full of news about Wuling's new cars.

Suddenly, Tesla stood up to hold a press conference, and the car media who smelled it suddenly had an intuition in their hearts.

Truss is going to cause trouble!

And it’s definitely a big deal!