hsntnovel Chapter 166 Brothers in distress, let’s create glory together!
Chapter 166 Brothers in distress, let’s create glory together!
imperial capital.
Inside the private room of Oriental Yipin Feast Hotel.
Thors, the new president of Mercedes-Benz Asia Pacific, is having a pleasant meeting with Li Xiang, chairman of Lixiang.
Both Thors and Li Xiang attached great importance to this meeting.
Because Mercedes-Benz is already preparing to learn from Audi, the strategy of future automobiles will be fully adjusted in the direction of new energy.
When Yan Qing was in office, Zetsche and those of the older generation were in power.
Mercedes-Benz has always stubbornly adhered to its fuel strategy.
A few months ago, Zetsche abdicated, and the first thing the new chairman did after taking office was to determine the future development strategy of Mercedes-Benz.
new energy!
As the big brother of global car companies, Mercedes-Benz has the world's top technical reserves in the field of fuel vehicles.
However, the technical reserves of trams are very lagging behind.
Looking around the world, apart from Tesla, those with the most advanced electric vehicle technology are domestic car companies.
Originally, Mercedes-Benz was planning to contact BYD.
Mercedes-Benz and BYD previously collaborated on a new brand called Denza.
Later, the brand was abandoned by Mercedes-Benz itself, and then it was taken over by BYD, and finally it was revived by BYD.
Originally, in this cooperation, Mercedes-Benz wanted to obtain BYD's technology.
But BYD is not stupid. When cooperating, if you want technology, you can use your own technology in exchange.
In this cooperation itself, Mercedes-Benz came to take advantage of the situation.
How can I exchange my own technology for it?
Although the two parties are still cooperating in the Denza brand.
But basically, the two car companies have no contact with each other.
Thors has been under a lot of pressure recently, and Mercedes-Benz headquarters gave him a clear goal.
Within half a year, the world’s top electric vehicle technology must be obtained from China.
Of course, the most important thing is the intelligent technology of autonomous driving.
The best players in the world in this regard are domestic car companies.
Mercedes-Benz's own people know their own business.
Thors originally wanted to cooperate with LiJi, Great Wall, Changan, or at worst, FAW and SAIC.
But these brands are very taboo for Mercedes-Benz.
The main reason is that Mercedes-Benz's reputation in China has dropped to an all-time low.
Thors read the report last month. Mercedes-Benz's sales last month were down 70% compared to last year! !
What a terrifying number this is.
The reason for all this is very clear to Thors.
That is Wuling!
That Wuling, which has not only hurt Mercedes-Benz sales, is now languishing.
After the Shanghai Auto Show two months ago, Mercedes-Benz underwent a major internal overhaul.
The specific reason lies in the interior of Wuling Lightning S.
As early as before the Shanghai Auto Show, Mercedes-Benz had internally determined the first draft of the interior design of the next-generation model.
Once it’s decided, it’s time to continue improving it, and then when the time comes, update and iterate.
This matter is the core secret within Mercedes-Benz.
The level of confidentiality is very high.
Toles himself has also participated in the interior design of the new generation of Mercedes-Benz, so he is familiar with the interior of this generation.
But after Wuling's Lightning S was launched, Thors was horrified to find that Wuling's interior looked so familiar.
If you take a closer look, isn't it the latest generation design style determined internally by Mercedes-Benz?
Thors' first thought at that time was... there was a traitor!
So he reported the incident to the head office.
When the new chairman found out, he became furious and began a thorough investigation within the company.
Mainly because Mercedes-Benz is frustrated.
There is no way to publicly condemn Wuling for this matter.
Because Mercedes-Benz's interiors of this generation are kept secret internally, no news has been revealed.
It would be a joke if Wuling was publicly accused of plagiarizing interiors at this time.
People have already made new cars with interiors, but your Mercedes-Benz is still a design draft or a first draft.
You say someone copied you.
If this thing happens, BMW and Audi will probably be the first to laugh at Mercedes-Benz.
Can make him laugh to death.
Therefore, Mercedes-Benz suffered internal losses. The entire board of directors believed that there was a traitor.
I realized that a massive internal investigation had completely begun.
In more than two months, Mercedes-Benz's internal design team has almost undergone a major overhaul.
Many people take advantage of this moment to exclude dissidents.
Thors was almost implicated because he was also involved in the design of the new generation interior.
Fortunately, Hans came forward and saved him.
Because the current chairman of Mercedes-Benz is Hans' uncle Lawrence.
Lawrence took this opportunity to change almost all the internal senior management. The Hans family can almost be said to have monopoly power within Mercedes-Benz.
After all, there are not many opportunities to eradicate dissidents openly.
Lawrence gave Towers a death order.
Let him obtain the top tram technology from China within half a year.
And if possible, try to poach as many talents from domestic car companies as possible and send them to Germany.
Because global car companies know that engineers inside domestic cars are the most urgently needed in the world.
Other car companies did not want to deal with Thors for the time being. It happened that Thors met Li Xiang at a party.
Then Thors had an idea.
I am going to find an opportunity to contact Li Xiang and see if I can poach all the top engineers in my mind.
then,
That was the reason for this meeting with Li Xiang.
And what about Li Xiang.
It is definitely a good thing that the president of Mercedes-Benz is looking for him.
If he can facilitate some cooperation between Li Xiang and Mercedes-Benz, then with Li Xiang's methods, the publicity will definitely be overwhelming.
Even if Li Xiang only wants to cooperate with Mercedes-Benz to produce a roll of toilet paper, Li Xiang will let the world know that Mercedes-Benz approached us to cooperate with us on technology, and it was Mercedes-Benz itself who took the initiative.
Don't ask why.
This is what you want!
As long as people think so, the quality of Lixiang's brand will rise invisibly.
This is good news for Li Xiang, who is desperate to find ways to save sales due to the recent market downturn and to explain to the board of directors.
Li Xiang also knew that if Mercedes-Benz wanted to cooperate with him, it would definitely be bad.
But he has absolute confidence. With his own means, only he can take advantage of Mercedes-Benz, and Mercedes-Benz cannot take advantage of him.
The Shanghai Auto Show was held some time ago.
This is the most aggrieved time in Li Xiang's life.
He never imagined that he had painstakingly planned a marketing plan for so long.
What happened in the end was that when Lixiang's new car X9 was launched, its sales volume became a joke.
It has been more than 2 months since it was launched, and the total sales have not exceeded [-].
All this is because of Wuling!
Coincidentally.
What Mercedes-Benz is experiencing now is also because of Wuling.
then,
When Li Xiang was talking to Thors, he brought Wuling Motors with him full of malice, successfully arousing Thors' anger.
The two brothers in trouble became more and more speculative as they talked, and the more they talked, the more excited they became.
Finally, a temporary project intention was directly determined.
Note, this is just an intention.
That is, Mercedes-Benz and Lixiang will cooperate to develop a new brand, or Mercedes-Benz will invest in Lixiang with technology to promote cooperation between the two parties and jointly enter the new energy vehicle market.
Let’s create brilliance together!