hsntnovel Chapter 176 I, Tesla, have begun to take the cost-effective route!
Chapter 176 I, Tesla, have begun to take the cost-effective route!
Jinling.
Today is a happy day for Luo Junyi.
Because he is finally going to buy a car.
After graduating from college, Luo Junyi has been saving money. His monthly salary is more than 8000, and he has saved money for three years.
For a man, he can live without a girlfriend, but he cannot live without a car.
But for Luo Junyi, the purpose of buying a car is to transport his girlfriend to and from get off work every day and to make it easier to go out and play.
He just fell in love recently, but every time the two of them go out, they always ask Tuk-Tuk to take a taxi, or take the bus or subway.
Although his girlfriend didn't say anything, Luo Junyi felt that he had to buy a car.
He is not a native of Jinling, and the housing prices in Jinling are too expensive for him to afford.
In the county town of his hometown, his parents prepared a wedding room for him.
Buying a car is a big deal. Although Luo Junyi saves more than 10,000 on his own, he still has to discuss it with his parents.
So he called his father and told him that he wanted to buy a car.
Luo's father was very happy and supported: "Son, it's really time for you to buy a car. Don't worry, dad supports you. I will get you the money, but you also know the situation of our family."
"Dad doesn't have much ability. He can't buy you a good car. The most he can spend is more than 20 yuan to buy you a car."
"The rest of the money should be reserved for your wedding."
In the heart of the elderly, everything is for the sake of the children.
All the money earned is for the children.
Buy a car, buy a house, get married.
"Dad, I have saved enough money myself, and I am going to buy a Wuling."
Luo Junyi smiled, he had already spotted his favorite car.
Wuling Lightning s.
The minimum allocation is 23.
Especially, as a young person, Wuling's autonomous driving system has been all over the Internet recently.
Luo Junyi felt like there were ants crawling on his body every time he saw it.
want to!
"Okay, my son has grown up, haha..."
"But I heard from my next-door neighbor's son that Tesla's cars seem to be the best now."
"And I saw it yesterday. Tesla's price has dropped. Now it only costs more than 21, and you can get it."
Father Luo also likes to pay attention to these things on weekdays.
Yesterday, Tesla car owners across the country howled, cursed, and cursed Tesla’s price cut.
But for many people who want to buy this car, it is applauded.
"Truss, it's not bad."
"I know dad, I'll choose between these two days to see which one is suitable."
After hanging up the phone, Luo Junyi opened the Wuling app, paid a deposit, and then got an order number.
262134.
"I'll go. There are more than 26 seats. How many months will it take to wait?"
He checked and found that Wuling had only delivered 6 units in total so far.
According to estimates, his order number of more than 26 will have to wait for at least about half a year.
"It's too long, I'll look at Truss again."
Then he opened the Tras software.
"The price has really dropped, Edamame 3 is already 21."
"Edamame y is only 23."
"Then let's go for the Edamame 3. I've driven this car in a colleague's car and it's very enjoyable."
After choosing Edamame 3, Luo Junyi also got the order number.
According to the budget time given by the app, the car delivery cycle is about 3 months.
This speed is much faster than Wuling.
After all, the production speed of Tesla Super Factory is the best in the world.
"One for half a year, one for three months, one for 23, and one for 9."
After struggling for a long time, Luo Junyi still gave in because of the price.
Some people may ask, since you want to buy cheap, why not buy other domestic brands.
A BYD car can be purchased for only 10,000+.
Luo Junyi said that this thing depends on the brand, and he only wants to buy Wuling or Tesla.
Other brands will not be considered.
"order Car!"
After finally deciding to buy Tesla, Luo Junyi changed hands and canceled the order for Wuling Lightning S.
It’s not that Wuling is not good enough, it’s just that Tesla gave too much.
The price is too good.
……
Today, there are many people across the country who have the same idea as Luo Junyi.
Many people have ordered Wuling cars because of Wuling's autonomous driving.
But because of Tesla's price reduction, it became entangled again.
Is it better to buy Wuling or Tesla?
In the end, 80% of people chose to follow money.
This leads to a problem.
It started a day after Tesla announced the price cuts.
The sales of the entire Tesla model are growing at an almost terrifying rate.
even if,
Many people know that buying a car by themselves may become a new leek in the future.
but,
They couldn't resist the temptation of a price reduction of [-] yuan.
Magic City.
Tesla Gigafactory.
Inside the President's Office.
"Mr. Yan, our order volume increased by 3 yesterday."
"As of noon this morning, 3 units have been added. It is expected that by this evening, the order volume will increase by 6 units a day."
The manager of the sales department reports to Yan Qing.
Although it is expected to increase sales by 9 units in two days, Yan Qing is not satisfied with the order volume.
"The price is reduced by [-] yuan. This order volume is not enough."
This wave of price cuts has sacrificed a lot of profit margins for Tesla.
Yan Qing estimates that it will take at least 50 orders for all Tesla models in a month.
But looking at this increase, it is estimated that it will not reach 50 units a month.
She called the internal phone number and called the manager of the public relations department.
"Immediately promote it. I need everyone in the country to know that our Tesla cars are the most cost-effective."
"Don't follow the same style as before. Just remember one thing and tell the people across the country that our Tesla is the most cost-effective electric vehicle."
In the past, Truss's sales strategy was to be arrogant and forceful.
Take the route of a technical master.
But not anymore.
Because a troublemaker like Wuling came and destroyed all the technologies that Truss was proud of in an instant.
Yan Qing also had to change her publicity strategy.
Let Truss start taking the cost-effective route.
This is also impossible.
However, Tesla is one of the most technologically advanced car companies in the world.
Forced by Wuling, they all began to take the cost-effectiveness promotion route.
As far as Yan Qing knows, many domestic car brands have no technical skills and can only play with range extension, something as simple as high school students can do.
Those domestic brands never promote their own Sanden technology because they don’t have it.
They can only promote, look...my seats are aviation, look...my screen has top 8k definition, look...my built-in refrigerator, look...my car is the most luxurious SUV within 500 million.
As everyone knows,
What kind of airline seats, what kind of refrigerators, what kind of screens, etc., who can’t get them with money?
Of course, this is a different brand positioning.
Many resentful people like this kind of seemingly powerful thing to show their identity.
Yan Qing’s goal is to win at least 50 orders for Tesla this month.
"I don't know if Qin Hao will also lower the price. This bastard will definitely do it."
Thinking of Qin Hao, Yan Qing was actually afraid. Qin Hao saw that Tesla had cut prices, so he directly offered Wuling to cut prices as well.
At that time, the price war between the two parties will be impossible without fighting.
Once the fight starts, both sides will suffer losses.
But it’s not enough if we don’t fight.
Now Yan Qing can only hope that Qin Hao can be more rational and not impulsively start a price war with him.
For Wuling, the most important thing at the moment is development.
A price war is not a good thing for Wuling.
But he was the one who lowered the price first. Qin Hao would definitely think that he wanted to start a price war with him.
But as everyone knows, Yan Qing is completing the task assigned by Musk.
"If that doesn't work, give him a call?"